Pinterest has emerged as a powerful visual discovery platform where hotels can showcase their unique features and experiences to potential guests.
With over 450 million active monthly users searching for travel inspiration, hotels have an opportunity to create compelling visual stories that drive bookings and engagement.
This guide breaks down effective Pinterest marketing strategies specifically designed for hotels looking to enhance their visual storytelling and attract more guests.
Setting Up Your Hotel’s Pinterest Business Account
Convert your existing Pinterest account to a business account or create a new one at business.pinterest.com.
- Add your hotel’s website URL
- Verify your website
- Enable rich pins
- Complete your business profile with logo and description
Creating Effective Pinterest Boards
Organize your content into themed boards that tell different aspects of your hotel’s story.
- Room Tours & Amenities
- Local Attractions & Activities
- Dining & Culinary Experiences
- Wedding & Event Spaces
- Guest Experiences
- Staff & Behind-the-Scenes
Visual Content Best Practices
Follow these specifications for optimal pin performance:
- Use 2:3 aspect ratio (1000 x 1500 pixels)
- Include hotel branding subtly in images
- Focus on high-quality, well-lit photography
- Add text overlays for key information
- Use multiple images in carousel pins
Content Ideas for Hotel Pinterest Marketing
- Virtual room tours and 360-degree views
- Local destination guides and maps
- Seasonal packages and promotions
- Wedding venue inspiration
- Hotel amenity highlights
- Guest testimonials with photos
- Staff picks for local experiences
Pinterest SEO for Hotels
Optimize your pins and boards for better visibility:
- Research relevant keywords using Pinterest’s search suggestions
- Include location-based terms in descriptions
- Use descriptive board names
- Add alt text to images
- Write detailed pin descriptions with searchable terms
Measuring Pinterest Success
Track these key metrics through Pinterest Analytics:
- Pin impressions and engagement
- Website clicks and traffic
- Audience demographics
- Popular pins and boards
- Conversion tracking for bookings
Taking Your Pinterest Strategy Forward
Consider these advanced tactics to enhance your Pinterest presence:
- Collaborate with local businesses and influencers
- Use Pinterest’s advertising options for increased reach
- Create seasonal content calendars
- Cross-promote Pinterest content on other channels
- Engage with user-generated content
For additional support with Pinterest marketing, contact Pinterest’s business support team at business.pinterest.com/contact-us or explore their business resources at business.pinterest.com/guides.
Engaging with Your Pinterest Community
Building an active community around your hotel’s Pinterest presence requires consistent engagement and interaction:
- Respond to comments and messages promptly
- Follow and engage with local tourism boards
- Share and save relevant content from other users
- Create group boards with travel influencers
- Pin user-generated content with proper credit
Leveraging Pinterest for Special Events
Maximize your hotel’s event marketing potential through strategic Pinterest campaigns:
- Create dedicated boards for different event types
- Share event planning tips and checklists
- Showcase past successful events
- Feature vendor partnerships and recommendations
- Display seasonal decoration ideas
Integration with Other Marketing Channels
- Add Pinterest follow buttons to your website
- Include Pinterest icons in email signatures
- Share Pinterest board links in newsletters
- Cross-promote Pinterest content on Instagram and Facebook
- Embed pins in blog posts and website content
Elevating Your Hotel’s Visual Story
Success on Pinterest requires a commitment to consistent, high-quality visual storytelling that resonates with travelers. Focus on creating authentic, inspiring content that showcases your property’s unique features while providing valuable information to potential guests. Regular analysis of performance metrics will help refine your strategy and ensure your Pinterest presence effectively drives bookings and engagement.
Remember to stay current with Pinterest’s features and best practices, adapt your strategy based on analytics insights, and maintain an active presence that reflects your hotel’s brand values and guest experience.
FAQs
1. How can hotels effectively use Pinterest for marketing?
Hotels can showcase high-quality images of rooms, amenities, dining, and local attractions; create themed boards for different experiences; utilize Rich Pins for direct booking; and engage with users through pins and repins of relevant content.
2. What types of content perform best for hotels on Pinterest?
High-resolution photography of room interiors, scenic views, food presentations, wedding venues, spa services, seasonal decorations, and local destination highlights typically perform best.
3. How often should hotels pin content on Pinterest?
Hotels should maintain a consistent pinning schedule of 5-10 pins daily, with peak posting times between 8pm-11pm and during weekends when travel planning activity is highest.
4. What are Rich Pins and how can hotels use them?
Rich Pins are enhanced pins that include extra information directly on the pin. Hotels can use Article Rich Pins for blog content and Product Rich Pins for room bookings, displaying real-time pricing and availability.
5. How can hotels measure their Pinterest marketing success?
Success can be tracked through Pinterest Analytics, measuring metrics like monthly viewers, engagement rates, click-through rates, saves, website traffic from pins, and conversion rates for bookings.
6. What’s the optimal image size for hotel pins on Pinterest?
The ideal aspect ratio is 2:3, with recommended dimensions of 1000 x 1500 pixels. Vertical images perform better as they occupy more space in Pinterest’s feed.
7. How can hotels use Pinterest boards to organize their content?
Create separate boards for different categories like rooms & suites, dining experiences, special events, local attractions, wedding venues, seasonal offerings, and guest experiences.
8. Should hotels invest in Pinterest advertising?
Yes, Pinterest advertising can be valuable for hotels as it reaches users in travel planning phases. Promoted Pins can target specific demographics, locations, and interests, driving direct bookings and brand awareness.
9. How can hotels optimize their Pinterest profiles for search?
Use relevant keywords in profile names, board titles, pin descriptions, and alt text; ensure business account verification; include location information; and link to the hotel website.
10. What role does SEO play in Pinterest hotel marketing?
Pinterest functions as a visual search engine, so using relevant keywords, descriptive pin titles, detailed descriptions, and proper categorization helps improve visibility in both Pinterest and Google search results.
11. How can hotels leverage user-generated content on Pinterest?
Encourage guests to share their experiences through a branded hashtag, repin guest photos with proper credit, and create collaborative boards where visitors can share their hotel memories and travel tips.
