Home Hotel industry A look inside the newly opened Ned NoMad Club and Hotel by famed curator Richie Akiva

A look inside the newly opened Ned NoMad Club and Hotel by famed curator Richie Akiva

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For member clubs and fine hotels, style is everything. This is especially true at the Ned NoMad, which is the newest club and hotel in New York. Located at 1170 Broadway, the space previously housed the NoMad Hotel. After the hotel closed in 2021, Membership Collective Group (MCG) took over the 117,000 square foot space. MCG, which is owned by Ron Burkle, is best known for its other clubs and properties, including the Soho House. Burkle and Soho House founder Nick Jones tapped global hospitality powerhouse Richie Akiva to be their New York counterpart and take over as hotel curator. Akiva, who has led New York’s most coveted nightlife and society galas for the past twenty years with intricately designed venues such as The Darby Social Club and Butter NY, as well as 1OAK around the world, is known to host the most exclusive global events from St. Tropez to Capri as well as its annual Met Gala event.

After the first The Ned opened in London in 2017, it was only a matter of time before an outpost was established in New York. This hybrid hotel and private club offers a truly unique experience. Housed in a Beaux-Arts style building also known as The Johnston Building, it was built in 1903 as a store and office. Like many New York City buildings erected during this era, it features unprecedented architectural detail, including multiple rotundas and a limestone facade.

Unlike a typical hotel, even most luxury hotels, the Ned NoMad has been renovated to honor the original details and charm of the building. It almost feels like stepping back in time, while exceeding the standards of the modern hospitality industry. The design is really paramount to the experience.

Akiva tells me, “The smallest details are the most important things. Although not everyone notices them, the people who notice them, that small percentage of people are the people you want to impress. That’s why we do it.

The guest rooms

There’s nothing about the Ned’s 167 rooms that looks like a regular hotel. There’s no standard furnishings or generic landscaping art from room to room. MCG’s design team created 1920s-style spaces with vintage pieces, original artwork, and even hand-knotted rugs (no commercial-grade rugs here). There are even custom-made lights.

While bathrooms feature new tiles and fixtures, the timeless style of these spaces is visually in tune with the aesthetic of the room as a whole. In addition to generous showers, suites even feature classic clawfoot tubs, for the ultimate throwback experience.

While rooms can be reserved by the public, they don’t have access to all of the members-only areas, which makes The Ned even more exclusive. However, they have access to the first floor of Little Ned and Cecconi’s, which are also open to the public.

Art

One thing that makes The Ned special is the incredible selection of artwork throughout the space. Called A different century, The Ned’s collection was curated by Kate Bryan and Anakena Paddon. Their selections were inspired by the fact that the building was once owned by Caroline A. Johnston, at a time when it was incredibly rare for women to own buildings. The curators explain: “This collection requires what A different century could have looked like and what the representation means, from time to time.

The nearly 300-piece collection spans public and members-only spaces throughout the building and features a roster of prominent names from the New York art scene with a mix of museum-level talent as well as new voices such as Patricia Cronin , Rashid Johnson, Marilyn Minter, Laurie Simmons, Hank Willis Thomas, Glenn Ligon, Kevin Beasley, Cassi Namoda and Ariel Mitchell.

Cronin who has several pieces in the collection including Zenobia in chains and Beatrice Cence says, “The beautiful Beaux-Arts building at the Ned NoMad is the perfect setting for my watercolors of neo-classical marble sculptures by the first professional female sculptor, Harriet Hosmer. Ghosts of the past updated for today as women continue to step forward to occupy public space.

Ned’s Club

Just off the lobby is Ned’s Club level, which is a members-only area. This area consists of several rooms including a breathtaking atrium. The atrium is covered in glass and has an indoor/outdoor vibe that feels like a garden during the day. At night, the space transforms into a lounge with nightly stage shows. Akiva tells me, “We had a weekly lineup of live jazz bands to New York’s top DJs as well as pop-ups from Miguel, Badius and Robin Thicke. There are major acts in the works for future performances and we will continue to surprise guests with exciting musical programming. »

There is also a Club bar, The Little Ned (a two-story pub-like bar), The Magic Room on the second floor, The Rooftop bar and lounge, as well as The Library which can be used as a workspace while on vacation. day with Wifi for laptops. Akiva tells me “It was one of the few spaces that hasn’t changed too much from when it was the NoMad Hotel, but we wanted to bring it into the members club and update it to really impress. members and guests. It had so much character and charm and was a natural feature. We changed it but kept it as a library to preserve its New York history and architecture.

Located off the living room is The Ned’s dining room. It has the same cuisine as Cecconi but has a more upscale menu. With its mahogany paneled walls, original stained glass windows and parquet floor, it has a refined old-fashioned charm. Yet even with racing green fluted leather dining chairs, floral banquettes, burl wood tables, and Murano glass pendants, it feels equally cozy and exclusive.

Little Ned

Little Ned is a small bar located on the first floor accessible to members as well as hotel guests. However, there is a mezzanine open to members only. This space features 1920s-style banquettes, with upholstery inspired by The Ned London. There are also comfortable club chairs to sit on surrounded by burl wood tables. Even better, there are views of the Empire State Building.

The magic room

One of the most notable spaces in the Ned NoMad is the Magic Room. The interior design was influenced by the Art Deco of 1930s cabaret clubs. There is a stage with a beautiful glossy black painted ceiling and a lavish ambience. This intimate space will feature live performances as well as a lineup of events. Akiva notes that small details like the lanterns on the chic wooden bar are properly toned down, the placement of the DJ to be a focal point of the room, vintage rugs to create a dance floor space, and other design elements. all contribute to the customer experience.

There is also an outdoor terrace decorated with Muran glass lanterns above and a classic checkerboard floor below. This design was inspired by the roof of the Ned London.

Cecconi’s

The first floor houses Manhattan’s first Cecconi location. It has a beautiful hand-cut mosaic and stripped terrazzo flooring, which is a unique take on the brand’s signature stripe. With navy velvet banquets, golden yellow leather chairs, and a polished wood bar, the design takes inspiration from classic Italian mid-century trattorias. This space is open to the public without an appointment, although members and guests are allowed to make reservations in advance.

What’s next for the Ned?

Akviva revealed that the hotel is working on a signature fragrance in collaboration with a supermodel, which is expected to launch by the holiday season. There will also be a lineup of New York Fashion Week lineup. A spa and additional concierge services will soon be available.

The gym, although open, is still being upgraded to have state-of-the-art equipment that members and guests can access. MCG is also working on an additional location at the American Stock Exchange in the Financial District. Its opening is scheduled for 2024.