Home Hotel industry Air India invests in digital fare product to stay competitive

Air India invests in digital fare product to stay competitive


Air India is rebuilding its business strategy by investing in various new products and digital solutions to stay competitive. Now, to improve its revenue and operational efficiency, the carrier is partnering with RateGain, a travel and hospitality solutions provider, to better manage the industry’s lucrative fares.

Best ticket prices

On August 17, RateGain Travel Technologies Limited, a global provider of SaaS solutions for travel and hospitality, announced that Air India has chosen its AirGain product to dynamically adjust prices with real-time, accurate airfare data. and high quality to compete globally with leading airlines.


The airline is rapidly adopting digital solutions under the Tatas. Photo: Airbus

Competitive ticket pricing remains important for airlines to attract customers, especially in the current aviation climate where carriers have been forced to raise prices due to rising fuel prices. This becomes even more crucial in a price-sensitive market like India, where airlines are known to resort to price wars to stay on top.

Aruna Gopalakrishnan – Executive Director General Affairs of Air India, commented,

“Air India is striving to become one of the most competitive airlines in the world and technology will play a big part in that. RateGain is known to help the biggest travel companies in the world and should play a part in making Air India the traveller’s preferred choice.”

How will this help Air India?

Air India’s old pricing and booking process was not technology driven. This was a manual process that impacted the carrier’s business performance in an industry where pricing is dynamic.

AirGain delivers actionable insights to react quickly to market price changes and stay ahead of the competition with its scalable and intuitive analytical capabilities. Airlines gain competitive intelligence by analyzing real-time market data.

Prior to the Tatas, Air India’s pricing and booking process was not technology driven. Photo: Tom Boon | single flight

Additionally, AirGain’s ability to track historical trends and fare changes on the most profitable routes allows sales and sales teams to stay abreast of every market development.

Bhanu Chopra, Founder and Chairman of RateGain, said:

“It is an honor for RateGain to be a technology partner of Air India. AirGain represents the change that the airline industry and its pricing teams are making to counter global volatility and we are confident that our data will help Air India to achieve the same goal.Today, Air India represents the aspirations of a billion people and we at RateGain are thrilled to be part of that journey.

About RateGain

RateGain Travel Technologies Limited is a global travel and hospitality SaaS solutions provider working with over 2,200 customers in over 100 countries.

Founded in 2004 and based in India, RateGain works with top hotel chains and online travel agencies. It is one of the world’s largest processors of electronic transactions and pricing for the travel and hospitality industry and is the largest software-as-a-service (SaaS) company in the hospitality industry. hospitality and travel industry in India.

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