Map Your Guest Journey: From Discovery to Loyalty
Creating memorable guest experiences requires understanding and optimizing every touchpoint along the customer journey – from initial discovery through post-stay engagement. Hotels that carefully map and enhance each interaction can significantly improve guest satisfaction, increase direct bookings, and build lasting loyalty. This guide explores key stages of the hotel guest journey and provides actionable strategies ... Read more
Personalization in Hotels: Beyond “Dear Guest”
Personalization has evolved far beyond simply addressing guests by their names in welcome emails and at check-in. Hotels now have access to sophisticated data and tools that enable them to create truly memorable, customized experiences for their guests. This guide explores practical ways hotels can implement meaningful personalization strategies that go beyond surface-level customization. Understanding ... Read more
Guest Feedback That Drives Improvement
Guest feedback shapes the future of hospitality operations, directly impacting revenue and reputation in the hotel industry. Hotels that actively collect, analyze, and implement changes based on guest feedback see measurable improvements in guest satisfaction scores and booking rates. This quick guide explores practical ways to gather meaningful guest feedback and transform it into actionable ... Read more
Booking Engine Optimization: Convert Look to Book
Many hotels struggle to turn website visitors into actual bookings, leaving significant revenue on the table. A well-optimized booking engine can increase direct bookings by 25-40%, reducing dependency on expensive OTA commissions. This quick guide shares practical ways to optimize your hotel booking engine for higher conversion rates and more direct revenue. Key Elements of ... Read more
Optimize OTA Commissions: Strategies That Work
Online Travel Agencies (OTAs) have become an essential distribution channel for hotels, making commission optimization a key factor in maximizing revenue. Effective management of OTA partnerships requires a careful balance between maintaining visibility and controlling costs through strategic commission structures. This guide explores proven methods to optimize OTA commissions while maintaining profitable relationships with these ... Read more
Building Your Guest Email List: Proven Strategies
Building a high-quality email list of hotel guests opens direct communication channels for personalized marketing, increased bookings, and stronger customer relationships. A well-maintained guest email database allows hotels to share exclusive offers, gather valuable feedback, and create targeted campaigns that drive repeat business. This quick guide outlines practical methods to build and grow your hotel’s ... Read more
Smart Influencer Partnerships: A Hotel’s Guide
Working with social media influencers has become a powerful way for hotels to reach new guests and build brand awareness. Smart influencer partnerships can help hotels showcase their unique experiences, amenities, and local attractions through authentic content that resonates with potential guests. This guide explores proven strategies for hotels to identify, connect with, and manage ... Read more
TikTok for Hotels: Engaging the Next Generation
Hotels need fresh marketing strategies to connect with Generation Z and younger Millennials, making TikTok an essential platform for reaching these demographics. TikTok’s unique algorithm and engaging short-form video content create opportunities for hotels to showcase their properties, amenities, and experiences in creative ways that resonate with younger travelers. This quick guide breaks down effective ... Read more
Mobile-First Hotel Websites: Converting the Modern Traveler
Hotels must adapt their websites for mobile users since over 70% of travel bookings now happen on smartphones. A mobile-first design approach ensures seamless browsing and booking experiences for travelers who increasingly rely on their phones to research and reserve accommodations. This quick guide covers practical ways to optimize your hotel website for mobile devices, ... Read more
Social Media ROI: Numbers That Matter for Hotels
Hotels must measure social media ROI accurately to justify their marketing investments and optimize their strategies for better results. Understanding which metrics actually impact revenue helps separate vanity metrics from meaningful data that drives bookings and guest engagement. This quick guide breaks down the essential social media metrics hotels should track, along with practical ways ... Read more