Home Hotel guest Helsinki’s Bob W checks in with 21 million new guests

Helsinki’s Bob W checks in with 21 million new guests


Hosting platform better than a hotel based in Helsinki Bob W raised €21 million in a Series A round. The new capital aims to fuel further expansion into new and augment existing markets, as well as scale the startups’ self-driving technology platform . To date, Bob W has hosted 31 million euros of guests in the bank account.

The Finnish startup offers hybrid accommodation between hotels and short-term apartments or hosted homes like Airbnb, which customers can rent by the night, week or month.

Although born just before the pandemic (let’s talk about the moment), the hotel company has weathered the storm, largely thanks to its reliance on a well-placed marketing campaign built around a “ridiculously clean standard,” a 63-step protocol to clean, sanitize, sanitize and seal each suite.

As such, according to the company, it has seen an 800% increase in revenue, alongside healthy margins, while achieving an average Customer Rating of 4.8 (out of 5) and a Net Promoter Score. nearly 90.

“Our aim is to use the funds to create a new industry benchmark for digital experience and support our explosive growth in new European markets beyond the UK, Spain, Finland and from Estonia, where we currently operate,” commented Co-Founder Bob W. and CEO Niko Karstikko.

“We have demonstrated, despite the difficult business and investment climate, that we can achieve a solid performance, which is reflected in our ability to raise capital. The resilience we have demonstrated, underpinned by our unique concept, robust technology platform and true sustainability credentials, prepares us perfectly for future expansion, whether through organic growth or mergers and acquisitions.

“We are resetting hospitality expectations for the consumer and can now expand our reach across Europe with over 20 cities in our expansion pipeline.”

Bob W’s €21m Series A round was led by IDC Ventures with Breaking point, Elevator companiesand Verve Ventures participant.