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Hilton plans for growth in Europe and UK

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With 217 properties and more than 35,000 rooms in development, Hilton is expected to increase its presence in Europe and the UK by almost 30% by the end of 2023.

“Europe plays a key role in Hilton’s global growth due to the high volume of leisure and business travel in the region,” said Kevin Jacobs, CFO / President, Global Development. “As the industry continues to recover, this has been a great time for owners and developers to invest in the future of the hospitality industry, especially as we see travel picking up in European markets. “

Hilton’s full-service collection and lifestyle brands have played a particularly important role in its growth across the region, particularly through Curio Collection by Hilton, Tapestry Collection by Hilton and Canopy by Hilton, the company reports. Over the past three years, the company has almost doubled its presence in these brand categories. With Tapestry Collection making its European debut earlier this year, collection and lifestyle brands remain on track to open 15 new hotels in seven different European countries in 2021 alone.

Through the pandemic, the company continued to strengthen its presence in key markets, including major international hubs such as London, Paris and Madrid. With a growing interest in conversion development opportunities.

Conversions represented approximately one-third of Hilton’s global openings in the quarter ended September 30; including 26% in Europe. In addition, lifestyle brands such as Canopy by Hilton have responded to the new and evolving needs of guests when they return home.

Spain
Canopy by Hilton Madrid Castellana recently opened in the heart of the Azca district of the Spanish capital, close to the Real Madrid Santiago Bernabeu stadium and Paseo de la Castellana.

Atocha Hotel Madrid, Tapestry Collection by Hilton opened in Spain this year as the first Tapestry Collection hotel in Europe. Named after atocha, a herb traditionally used for weaving baskets in southern Spain, the hotel features nature-inspired decor and rooms with rattan furniture. Upon arrival, guests also receive a personalized, handmade esparto plant gift.

Portugal
In addition to Hilton’s growing supply in Portugal, The Emerald House Lisbon, Curio Collection by Hilton is slated to open later this year, located near many of Lisbon’s historic sites, including the National Museum of Ancient Art. The hotel itself will host an array of historic artwork.

The brands in the collection will grow even further later this year with the opening of Se Catedral Hotel Porto, Tapestry Collection by Hilton, the first of its brand to open in Portugal. Located in downtown Porto, the latest additions to Curio Collection and Tapestry Collection will join the Boeira Garden Hotel Porto Gaia, Curio Collection by Hilton, which opened nearby in 2019.

France
Hilton quickly developed throughout France, especially in Paris. Notable openings in 2021 include Canopy by Hilton Paris Trocadero and Hotel Camille Paris Gare de Lyon, Tapestry Collection by Hilton, with Hotel Le Belgrand Paris Champs-Elysées, Tapestry Collection by Hilton scheduled to open later this year.

UK
With a diverse offering of hotels across brands, the latest developments in Hilton’s UK footprint include Canopy by Hilton London City, located in London’s East End, and The Fellows House Cambridge, Curio Collection by Hilton. Additionally, The Samuel Ryder St. Albans, Tapestry Collection by Hilton, which will open in late 2021, will be the first Tapestry Collection hotel in the UK and next year, Lost Property, Curio Collection by Hilton is expected to open alongside St. St. Paul’s Cathedral in London.

Italy
Earlier this year, Hilton opened two new hotels on the Mediterranean island of Sardinia, including The Local Porto Rotondo, Curio Collection by Hilton and Baia di Chia Resort Sardinia, Curio Collection by Hilton, adding to Curio’s hotel portfolio Collection in major resort destinations around the world. In 2022, the Cosmopolita Hotel Rome, Tapestry Collection by Hilton will be the brand’s first hotel in Italy when it opens early next year. It will occupy a century-old hotel in central Rome, with a rooftop terrace overlooking the historic city.

Greece
Known for the splendor of Europe’s oldest history and a premier destination for leisure travelers, Hilton has expanded its presence in Greece, particularly on the country’s islands. Overlooking the Cretan Sea, the Royal Senses Resort & Spa Crete, Curio Collection by Hilton marked the first hotel opening in Greece for the brand earlier this year. And in spring 2022, the Sea Breeze Santorini Beach Resort, Curio Collection by Hilton will be the company’s first hotel on the island of Santorini and the second Curio Collection hotel in Greece.

Germany
Hilton’s German development will see seven hotels added to its portfolio by the end of the year, including the Wassterturm Hotel Cologne, Curio Collection by Hilton, occupying an iconic water tower. Cologne, the 2,000-year-old cultural center of West Germany famous for its 12 Romanesque churches, is set to host its first Curio Collection by Hilton later this year. The brick water tower with its breathtaking architecture will house 88 rooms spread over 11 floors, the top floor of the hotel is reserved for the BOTANIK Bar, a 360-degree experience inspired by botanical greenhouses.


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