Home Hotel industry India’s hospitality sector is steadily recovering from Covid-19

India’s hospitality sector is steadily recovering from Covid-19


New Delhi: The global hospitality industry has been hit hard by the Covid-19 pandemic. Strict travel restrictions imposed by countries trying to curb the spread of Covid have had a significant impact on supply chains and revenues for hotels, restaurants, travel and other leisure activities.
After a two-year slump, the sector is gradually returning to pre-pandemic levels. India’s hospitality industry has particularly accelerated with the government’s renewed efforts to draw attention to the country’s underexplored diverse ecosystem, vast heritage and culture. India’s Ministry of Tourism has focused on promoting domestic tourism and launched the Dekho Apna Desh initiative. The ministry also announced various tax relief measures to revive the tourism sector after the pandemic.
Government initiatives to revive the sector have led to record tourist numbers in the Union Territory of Jammu and Kashmir. According to J&K Government Information and Public Relations, about 16.2 million tourists have visited the area since January this year.
“So many tourists from different parts of the country and all over the world are coming to Kashmir this year. I think it is wonderful to see so many tourists enjoying, we have ensured that our tourists have the best facilities and our key players in the tourism have played a major role in this,” said Peer Haseen, director of Tourism J&K.
Many other Indian states are also seeing an increase in the number of visitors and travellers.
According to the ICRA report, the number of tourists to Goa has exceeded pre-Covid levels since September 2021.
“Goa is back in full force, welcoming tourists with open arms. Be it charter tourists, foreign tourists coming on FIT (Free Independent Travelers) or domestic tourists, who have made Goa their number one tourist in India. Just as our Chief Minister calls it the Tourism Capital of India,” said Nilesh Shah, Chairman of Goa Travel and Tourism Association.
According to the Investment Reporting and Credit Rating Agency (ICRA), India’s hospitality industry got off to a promising start this financial year, with the country’s luxury hotels registering 56-58% occupancy. in the first quarter, even if it is not the peak travel season.
Centrally supported initiatives such as the National Sustainable Tourism Strategy and Responsible Travelers Campaign and the National Integrated Hospitality Industry Database (NIDHI 2.0) have made travel and tourism even more organized and accessible.
Tourism industry leaders have been extremely pleased with the government’s active response during and after the pandemic.
“India’s hospitality industry has seen moderate growth over the past two years, but there is certainly great potential ahead of us. It is a nation rich in culture and diversity and the World Economic Forum has ranked the India in its Tourism Competitiveness Index ranked 65th in 2013 which rose to 34th in 2019, now that the recovery is well and truly underway I am sure that number will increase in the future,” said Ronan Fearon, Director General of JW Marriott, Bengaluru.
The India Brand Equity Foundation forecasts the Indian travel market to reach $125 billion in the financial year 2027-28.
Additionally, international visitors are expected to reach 30.5 billion by 2028, generating over $59 billion in revenue.
Despite the initial slowdown with the Covid-19 pandemic, the sector’s growth outlook is positive, with revenues on a strong upward trajectory.
Emphasizing the country’s rich heritage, planned expansion and ever-increasing hospitality standards, India has loudly announced to people around the world that no matter where you are, the India is ready to welcome everyone. (ANI)