Home Hotel management Launch of Ten Five Hospitality – hotelbusiness.com

Launch of Ten Five Hospitality – hotelbusiness.com


Providing turnkey lifestyle hotel solutions to property owners and developers, longtime luxury hoteliers Dan Daley and Kim Walker have partnered to launch Ten Five Hospitality, a new type of integrated investment and management company hotelier.

From repositioning existing properties to developing and creating entirely new brands or assets, Ten Five’s solutions are built on a proven track record of success in hotel development, marketing and operational execution. lifestyle, according to society. Combining over 50 years of experience and supported by a leadership team including Sebastian Puga, Executive Vice President of Brand/Partner Experience, and Giancarlo Pagani, Managing Partner, Food and Beverage, Ten Five has expertise in the development and investment; brand image and repositioning; lifestyle hotel management; and the design and execution of restaurants, events and nightlife.

Founded in 2021, Ten Five operates several luxury properties and is actively expanding in some of the most competitive and visible markets in the world, including Miami, Los Angeles, Washington DC, New York and Las Vegas. The company recently launched three projects in Los Angeles. In the heart of Hollywood, Ten Five has opened two lifestyle hotels and a 30,000 square foot hotel. event space, together offering two rooftop lounges and three restaurants.

In Los Angeles, Ten Five recently opened Mother Wolf with LA chef Evan Funke in the historic Citizen News building, and KA’TEEN with chef Wes Avila. The company is also preparing to open My Friends alongside Chef Lincoln Carson. In August 2021, Ten Five opened the French Riviera-inspired rooftop lounge, Bar Lis, while December saw the opening of the Pioneertown-inspired live music and rock n’ roll bar, Desert 5 Spot (shown above).

“Ten Five was born out of a desire to create a new type of hospitality business, specializing in all stages of the development and operations cycle, from creative ideation and execution of unique F&B concepts to hotel operations as well as ‘to marketing and programming,” said Daley, who is the company’s CEO. “The purpose of the company is to push the envelope in everything we do. nightlife, we want to redefine the hospitality industry.Our expertise focuses on a very specific type of project, often defined by major programs of restoration and activation of public spaces.

Co-founder Walker, the company’s chief marketing officer, added, “Ten Five’s capabilities go beyond the traditional hotel group, delivering a team of best-in-class creative experts skilled in designing, developing and marketing places with a incredible design, authenticity, character and originality. . We are looking to see where the market is going, not where it is.

Daley leads the company’s growth and execution strategy, in addition to overseeing the day-to-day performance of the company’s portfolio. He is also a partner at Los Angeles-based developer Relevant Group. His career began in food and beverage, working for companies such as Gerber Group and Tao Group, before moving into hotel operations with Dream Hotel Group and PUBLIC Hotels, and finally into development.

Walker oversees all aspects of brand development, marketing and communications efforts for the company’s portfolio of assets. She has over 30 years of marketing experience, beginning her career with Morgans Hotel Group under Ian Schrager. There she rose to the position of Director of Marketing, a position she held for more than 10 years. After Morgans Hotel Group, she founded her own boutique creative agency, Sidework, which has helped brands develop and maintain cultural relevance, increase brand awareness, and ultimately drive revenue and value. Brand.

Puga is responsible for creating the company’s pioneering and innovative brands. Prior to joining Ten Five, he was Vice President of Brand Experience for PUBLIC Hotel, where he helped develop and manage brand experiences, entertainment, nightlife programming, F&B positioning, social media and public relations strategies. He was previously director of brand marketing and entertainment for Morgans Hotel Group, The Standard Hotels and Sixty Hotels.

Pagani is responsible for the overall success of Ten Five’s restaurants and nightlife venues. Prior to joining the company, he held various leadership positions at sbe, SLS Hotels, Mina Group, Think Food Group and Related Group.