Home Hotel management Luxury Hospitality Visionary Mark Harmon Joins Private Label Collection as President and Partner | News

Luxury Hospitality Visionary Mark Harmon Joins Private Label Collection as President and Partner | News


HONOLULU, March 1, 2022 /PRNewswire-PRWeb/ — Private Label Collection, a HawaiiThe New York-based hotel management company, known for its management of the famous Wailea Hotel, Relais & Châteaux, is pleased to announce the luxury hotel industry leader Marc Harmon as president and partner. Harmon joins the management team alongside Jonathan McManusFounder of Private Label Collection, and Marcus Schale, General manager. With a common goal of operating a collection of premier luxury resort hotels, Harmon, McManus and Schale have joined forces to thoughtfully grow the Private Label Collection portfolio in exceptional locations around Hawaii and the West Coast of the United States. The newly expanded team will announce an upcoming luxury boutique hotel that will debut in Hawaii.

Harmon is the founder of Auberge Resorts Collection, where under his leadership until 2014, the brand grew into an international portfolio of unique hotels, resorts and residences. Auberge Resorts was subsequently recognized by Travel + Leisure’s World’s Best Awards as the 3rd largest hotel brand in the world. Harmon continues to oversee and manage, on behalf of the Harmon family, the iconic Auberge du Soleil in Napa Valley, Californiawhich is still part of Auberge Resorts Collection.

“I am thrilled and full of energy to embark on a new venture and join the management team of Private Label Collection. Our approach responds to a very specific and different niche in the management industry. luxury hotel company, which is focused on a handcrafted portfolio of exclusive properties,” said Marc Harmon, President and Partner, Private Label Collection. “I have a long-standing relationship with Jonathan and Markus and look forward to leveraging our shared expertise as we embark on building this curated collection of exceptional properties.”

As the anchor of Private Label Collection, the Wailea Hotel, a luxury resort, celebrates its 10th anniversary in 2022 as Hawaii only Relais & Châteaux member. In 2021, the hotel was recognized by Travel + Leisure as one of the top 500 hotels in the world. An incubator of Hawaii Promising culinary talent, the Wailea Hotel is known for its unique and exceptional experiences, such as private dining in a treehouse overlooking the ocean. As the portfolio grows, the Private Label Collection management team will focus on other carefully selected, forward-thinking properties that focus on adding experienced operational expertise and on repositioning opportunities for owners.

“I have always respected Mark’s ability to combine his vision of hospitality with the provision of the relaxed luxury that is now the envy of so many hotel brands,” said Jonathan McManus, Founder and Partner, Private Label Collection. “Mark shares our vision of approaching hotel management with a focus on curating a small number of individual properties. As we look to the future, we believe that a smartly designed portfolio is what the famous new market, and we are delighted that Mark’s expertise aligns perfectly with our exclusive collectibles business model.”

With a proven track record of hospitality and culinary experiences in Hawaii and CaliforniaPrivate Label Collection recently launched the reimagined 122-room Kaimana Beach Hotel and Hau

Restaurant in the trees Waikikiwhich quickly captured the hearts of locals and won numerous accolades, including Travel + Leisure’s World’s Best Awards and Condé Nast Traveler Reader’s Choice Awards in 2021.

For more information, please visit http://www.private-label-collection.com

About the Private Label Collection

As a small, full-service luxury hotel management company founded by Jonathan McManus specializing in the reinvention of boutique hotels. Private Label Collection works with a hand-picked set of exceptional properties, each with its own distinctive character and sense of place. Private Label’s visionary management team takes a non-corporate, entrepreneurial approach to helping hotel owners reposition and manage their unique properties to generate equity on their investment. Working closely with owners, the team hand-crafts every strategy to deliver accurate marketing, relevant and efficient operations, and memorable guest experiences. For more information, please visit http://www.private-label-collection.com

About the Wailea Hotel

The first and only Relais & Châteaux property in Hawaii, the Wailea Hotel offers travelers ultra-private elegance blended with laid-back island luxury. Independently owned and operated by Private Label Collection, a full-service luxury hotel management company founded by Honolulu native Jonathan McManus, the all-suite hotel is an intimate romantic adults-only getaway with 72 oversized suites, a pool, and an open-air setting overlooking three Hawaiian islands. In 2022, BRIDES named the Wailea Hotel the #1 Honeymoon Resort Property in the United States, and the hotel was recognized as one of the Top 500 Hotels in the World for 2021 by Travel + Leisure and the No. 2 Resort in Hawaii in 2020 at the Condé Nast Traveler Reader’s Choice Awards. Personalized guest programming is tailored to couples and focused on island experiences that epitomize adventure, romance, and laid-back luxury. The Wailea Hotel’s ever-changing culinary program offers a unique approach to seasonal dining with Hawaiian dishes and maui– Cultivated ingredients, including from the hotel’s organic garden. For more information, visit http://www.hotelwailea.com or Instagram @hotelwailea and Facebook at http://www.facebook.com/hotelwailea

Media Contact

Laura NotaroThe Point PR, +1 3108554362, [email protected]

SOURCE Private Label Collection