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Marriott India expands its luxury portfolio

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Hotel company Marriott India is strongly focused on developing its portfolio of luxury hotels in the country and plans to increase the share of luxury brands to around 35% from the current 20%, mainly in the leisure segment. The company has signed hotels in Ranthambore, Shimla, Solan and Udaipur, all of which generally belong to the leisure markets.

In less than two years, the company has signed nearly 24 hotels, and just over a third of them are in the luxury space, said Ranju Alex, the company’s vice president for Asia. of the South, in an interview.

“The one thing we’ve noticed after the pandemic is that people want to spend on luxury. They want experiences and when they travel they want luxury. We see a very strong Marriott footprint in the luxury segment and our launch of the St. Regis Goa was a big step towards that this year,” said Alex.

St. Regis Hotels and Resorts is one of 30 hotel brands under US hotel management company Marriott International Inc. The company launched its second India property in Goa this month. The hotel, for which he signed a partnership with Ceres Hotels Pvt. Ltd., was formerly branded as The Leela Goa. The hotel has 206 rooms. This is the second St. Regis hotel in the country, the first being in Mumbai.

“Airlines have increased their fares. Planes are full and India’s domestic load is around 105% compared to 2019 in terms of domestic travel and international load is close to 100%. People definitely have a willingness to pay. People don’t just stay, but celebrate a lot more in hotels. We’ve seen a huge wave of weddings taking place at our hotels and lots of social gatherings,” she added.

Alex said the company’s domestic business travel has returned to pre-pandemic levels, but there is still room for growth in the international business travel space. “We hope this will happen by December as it bodes well for our hotels,” she added.

The company hit its 2019 levels earlier in the year, Alex said. After the Omicron wave, activity was back in April. “That’s why occupancies and average daily room rates rebounded in May-June,” she added.

In July this year, Marriott International, Inc. also signed an agreement to bring five new hotels to Jharkhand and West Bengal. The company said these hotels will open over the next two to four years with local partner BeeKay Group and the deal is expected to add around 700 rooms to the US hotel major’s existing portfolio of more than 26,000. rooms in the country and 134 hotels here. India has about 1.5 lakh branded hotel rooms in the country.

These hotels will be in Ranchi, Asansol, Maithon and Deoghar under the Le Méridien, Courtyard by Marriott and Fairfield by Marriott brands. It plans to add 200 hotels to its portfolio in India by 2025 and will add over 3,500 rooms to its portfolio by this year.

The company’s current portfolio of 134 hotels in India comprises 16 brands, including 63 in selected service hotels like Courtyard, Fairfield, Four Points and Aloft, 29 in the luxury segment, like The Ritz-Carlton, W Hotels, The St. Regis, JW Marriott Hotels, Luxury Collection (ITC) as well as 42 in the premium segment – Sheraton, Le Meridien, Renaissance, Marriott Hotels, Marriott Executive Apartments, Westin, Tribute Portfolio.

Earlier this year, he also announced that he will bring his brand ‘Moxy’ to India, this will be his 17th brand in India. In total, it has 30 brands worldwide. It has also signed an agreement with Prestige Group and DB Realty to launch the Marriott Marquis in New Delhi and another The St. Regis property in Aerocity, which will be operational by 2025. The two hotels will collectively have 779 rooms of which 179 will be be at the St. Regis.

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