Home Hotel guest New Marriott to open in downtown Winter Haven in summer 2023

New Marriott to open in downtown Winter Haven in summer 2023


WINTER HAVEN – A Tampa-based developer is set to build another hotel in downtown Winter Haven.

On Monday, the City of Winter Haven commission unanimously approved as part of its consent program a development agreement between the city, its community redevelopment agency and the Onicx Group.

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Onicx is in the process of building a 130-room Residence Inn by Marriott in just over 81,000 square feet at 310 West Central Avenue, on the southwest corner of West Central Avenue and 3rd Street Southwest. Construction is scheduled to begin in June 2022 and finish at the end of July 2023.

Onicx is the same organization behind the Oak Street Parking Project in Lakeland, where the developer plans to transform 150 surface parking spaces into a six-story garage, five-story apartment complex, and 3,000 square feet of retail space.

In September, St. Petersburg-based MPH Hotels unveiled plans for build a Staybridge Suites hotel with 108 rooms over 75,000 square feet on 5th Street near Gram Parsons Derry Down. The hotel, which will include a 24-hour fitness center, outdoor pool and patio, is expected to begin construction in March 2022 with a date that the hotel will open in summer 2023.

A render of the Staybridge suites that will arrive on 5th Street in downtown Winter Haven by summer 2023.

If all goes as planned, downtown Winter Haven will be enriched with two brand new hotels in just over a year and a half. The two new properties will be the first hotels built in the city center.

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But the new hotel planned by Onicx will include a building that was to mark the history of Winter Haven. In 2017, Taylor Hotel LLC submitted plans for a six-story, 75-room hotel, but those plans never materialized. The plans called for a boutique hotel linked to architect The Lunz Group. The architect’s website says there were “devastating effects” on the central Florida region from Hurricane Irma that pushed the project to open while the damage was assessed.

Jeff Donaldson, the developer behind the plans for the Taylor Hotel, could not be reached for comment.

Under the developer’s agreement, ownership of the new hotel will be transferred from Taylor Hotel LLC to a new joint venture called Onicx Taylor Hospitality LLC. Onicx Group will be the majority owner and managing partner of this new group.

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The new Marriott will include retail and a restaurant on the ground floor that will occupy a minimum of 6,000 square feet, according to presentations by the Onicx Group. The hotel will also include drive-thru and a covered entrance.

Onicx asked the municipal commission to provide a small parking lot that will be transformed into a covered landing stage, called porte cochère. According to the promoter’s agreement, this contribution will be the subject of a purchase and sale agreement negotiated with the city and will depend on the preservation and renovation of the existing six-storey building originally planned for the Taylor Hotel.

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Residence Inn by Marriott hotels are designed to provide luxury extended stay experiences. Rooms, ranging in size from 457 to 739 square feet, will all include a full-size refrigerator, stove, microwave, dishwasher, and coffeemaker. Guests can enjoy free grocery delivery and a free hot breakfast daily. They will also have access to a fitness center, swimming pool, bar, on-site laundry facilities and a 24-hour take-out market.

According to plans presented by Onicx, the hotel will incorporate a new five-story construction adjacent to the six-story Taylor Building.

A rendering of the first floor of the Residence Inn by Marriott slated to open in downtown Winter Haven by summer 2023. The first floor will include at least 6,000 square feet of retail space and catering.

“Retail and catering facilities are intended to activate the ground floor of 3rd Street and Central Avenue by reinforcing the city’s goals of increasing alfresco dining in the café district ”, indicates the agreement of the developer. “Given its prime location, this project will connect each client to the downtown core community with the enjoyment of its amenities by hotel and downtown clients.”

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The project is expected to generate $ 49.3 million in economic output and 441 “direct, indirect or induced jobs” during construction and $ 8.4 million in economic output per year after construction, plus 86 jobs. The construction of the hotel is estimated at $ 27 million.

Onicx has requested a 90% tax increase refund on tax increase revenue collected by the city up to the fiscal year ending September 2030.

Onicx vice president Arjun Choudhary did not return a request for comment.

Maya Lora can be contacted with advice or questions at [email protected] Follow her on Twitter @mayaklora.


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