Home Hotel industry PATA prepares for its first forum in the Middle East

PATA prepares for its first forum in the Middle East

0

Under the theme “Reconnecting the world in a sustainable way”, the annual PATA 2022 summit will be held from October 25 to 27 in Ras Al Khaimah.

BANGKOK – The Asia Pacific Travel Association (PATA), the not-for-profit travel trade association serving government, tourist boards, hotels, airlines and other travel-related businesses in the Asia-Pacific region, announced the his 2022 Annual Summit will take place from October 25 to 27, 2022 in Ras Al Khaimah, United Arab Emirates.

Explore the theme “Reconnecting the world sustainably“, the program covers critical industry topics such as destination resilience, sustainable travel recovery strategies, support for women in micro, small and medium enterprises (MSMEs), global industry trends hospitality, sustainable food tourism, the voice of the next generation and the This is the first time that PATA’s annual summit has taken place in the Middle East.

Hosted by the Ras Al Khaimah Tourism Development Authority (RAKTDA) to Al Hamra International Conference Center and the Waldorf Astoria Ras Al Khaimah, the three-day event brings together international thought leaders, industry shapers and high-level decision-makers who are invested in driving tourism to, from and within Asia-Pacific. The PATA network of associations is made up of public and private entities representing all facets of the travel ecosystem – government, tourist boards, hotels, airlines, multinationals, SMEs, universities and other travel-related businesses with interests in the Asia-Pacific region.

Raki Phillips, The Managing Director of Ras Al Khaimah Tourism Development Authority (RAKTDA) said: “We are delighted to welcome the Pacific Asia Travel Association for the first time to the Middle East. As a dynamic and forward-looking emirate, we place all aspects of sustainability (environment, culture, conservation and liveability) at the center of our investment and development strategy. We look forward to driving the sustainability agenda with key opinion leaders around the world to build a stronger and more resilient tourism economy for the future.

Distinguished speakers from around the world include Dr. Abdulla MausoomMinister, Maldives Ministry of Tourism; Shri Arvind SinghTourism Secretary, Ministry of Tourism, Government of India; Florian SengstschmidChief executive officer, Azerbaijan Tourist Board; Mitsuaki Hoshinodeputy commissioner, Japan Tourism Agency; Zurab PololikashviliGeneral secretary UNWTO; Oh thoughtGroup Executive Chairman and Chief Executive Officer of Shun Tak Holdings Limited; Eduardo Santanderexecutive director of the european travel commission (ETC); Anita Mendiratta, Founder and President of Anita Mendiratta and associates; Chip RogersPresident and CEO of American Hotel and Lodging Association (AHLA); Jessie F McCombSenior Private Sector Development Specialist Tourism at The World Bank; Virginia MessinaSenior Vice President Advocacy & Communications at World Travel and Tourism Council (WTTC); Stefano Baroncigeneral manager at Asia-Pacific Airports Council International; Fabrice OrlandoGlobal Director of Industrial Affairs at Tripadvisor; Audra MorriceMasterchef Asia and Singapore Host & Judge, Cook, Author, as well as leaders from many international tourist boards.

In addition to the rich program of keynote presentations, workshops, panel discussions and networking sessions, delegates will have the opportunity to explore the beautiful surroundings of Ras Al Khaimah through a range of destination tours and activities organized such as a mobile photography workshop.

After nearly three long years, I am really excited about this year’s annual summit, as we have brought together a wide range of industry thought leaders, senior public sector representatives and other non-governmental organizations to addressing challenges and finding solutions to our complex and staged recovery,” said the CEO of PATA Liz Ortiguera. “It is inspiring to see government representatives from Azerbaijan, Cambodia, Catalonia, Chinese Taipei, Croatia, Guam, India, Japan, Korea (ROK), Malaysia, Maldives, Nepal, Northern Mariana Islands, Palau, Philippines, Sabah, Sarawak, Singapore, Spain, Thailand and Vietnam, to name a few, join us in this discussion as we work to relaunch a stronger, more responsible and more sustainable industry. Therefore, I invite all industry players to join us as we look to recovery and continue to build a future where the Tourism remains a positive tool to fuel sustainable development and economic growth.

The PATA Annual Summit 2022 program in brief
The first day of October 25 includes PATA’s Board of Directors and internal meetings (members only), the Chapter convention, a mobile photography workshop by award-winning Nikon professional photographer and frequent Apple collaborator and iPhone content creator Scott Woodward, a half-day tour and reception reception at the Waldorf Astoria Hotel.

The second day will kick off with the Destination Sustainability Forum (by invitation only) as well as a series of concurrent breakout sessions on the topics of Destination Resilience, Destination Marketing and Immediate Needs for MSME Recovery . After lunch hosted by the Ras Al Khaimah Tourism Development Authority (RAKTDA), the PATA Annual Summit will have its official opening ceremony which will be followed by an afternoon of keynote speeches, presentations, discussions by the fireside and round tables. The second day of the summit will end with a dinner reception and the PATA awards ceremony at the Ritz Carlton Al Wadi Desert.

The final day of the PATA annual summit will feature panel discussions on responsible destination development, future leaders and investing in human capital, supporting women in MSMEs, a keynote address on global trends in hospitality industry and a session on aviation on the road to recovery, which is followed by a series of breakout sessions on a range of different topics.