Home Hotel guest Series of new partnerships for BC SoftWear as hotel spa market recovers

Series of new partnerships for BC SoftWear as hotel spa market recovers


Spa textile supplier, BC SoftWear, has expanded its portfolio with six new partnerships, all in brand new UK spa developments at destination hotels in England. Locations are in London, Oxford, Derbyshire and Cambridge.

The recently opened Bokeh Spa at the Montcalm East in Shoreditch, London – an Autograph Collection hotel – (pictured above) will use BC SoftWear’s fast-drying SupremeSoft range for the high energy savings it can offer. Spa Manager at Bokeh Eleanor Jeffrey chose BC SoftWear after experiencing exceptional service while working with them at four previous spas over the past 10 years. Having opted for extra-large Gharieni treatment beds in the spa, Bokeh needed specially fitted, extra-large sheets, which BC SoftWear can supply.

Meanwhile, The Spa at Breedon Priory in Derbyshire, an exciting new project designed by Claire Caddick of Spatiulate, has chosen BC SoftWear’s SmartKnit knitted towels and SupremeSoft spa linen because of their inherent long-lasting characteristics, faster drying and snag-free nature.

Additionally, the brand new Wellness at the Randolph in Oxford selected BC SoftWear’s logo waffle bathrobes and Serenity waffle spa linens, while The Treatment Rooms at the University Arms Hotel in Cambridge selected SupremeSoft spa linens. , Pure Linen duvets, pillows and pillowcases. .

Heavenly Spa by Westin, at Marriott’s Westin London City Hotel and Spa, has also chosen BC SoftWear as their partner of choice for spa linens, opting for Elegance deluxe logo bathrobes as well as Sumptuous Deluxe spa bed towels. Finally, Spa by Wildes at Van Dyk Wildes, a luxury 4-star hotel in Derbyshire, will showcase Comfy Slate Gray bathrobes with matching Slate Gray towels.

Barbara Cooke, Founder and Managing Director of BC SoftWear, said, “I am thrilled to announce a series of new spa partnerships for BC SoftWear as we begin the year. We are excited to work with the best in the industry to provide spa guests with the luxury experience they deserve at each of these new facilities.

“Often, towels, bathrobes, or linens are a customer’s first point of contact when entering a spa, especially since the onset of the pandemic. With handshakes a thing of the past, that initial touch is even more important, and we’re committed to making sure customers’ first physical encounter is the best it can be.

BC SoftWear is already the towel company of choice for many of the UK’s most prestigious spas including Chewton Glen, Pennyhill Park, Champneys, Cliveden Hotel and Spa and Fairmont St. Andrews Hotel & Spa.