Home Hotel guest Snowflake sold to New York hotel company

Snowflake sold to New York hotel company


Vermont Business Magazine MCR Development of New York City – the nation’s 4th largest owner-operator hotelier – announced Thursday it has acquired all 117 rooms Stoweflake Mountain Resort & Spa in Stowe, Vermont. Financial terms were not disclosed. The resort has been founded, owned and operated by the Baraw family since 1948.

MCR is a hotel operator that has grown through a series of acquisitions since its founding in 2006 with three Value Place hotels.

Just down from Mount Mansfield, Vermont’s highest peak, Stoweflake Mountain Resort & Spa is your starting point for four seasons of outdoor adventure.

Come mountain biking, leaf watching, hiking and snowshoeing; stay for the spacious rooms (with fireplaces), 50,000 square foot spa, two swimming pools and outdoor jacuzzi. Want to connect with your friends and family? We also have a nine hole golf course and 32 townhouses!

Before hitting the Stowe Mountain Resort ski lifts this winter, recharge your batteries with a hearty breakfast at Charlie B’s, our on-site restaurant and pub serving a delicious buffet of eggs, homemade fries and snowflakes. oats. We wait for you at dinner time with a steaming onion soup and a salmon in a lemon pepper crust.

Not a snow bunny? At Stoweflake, it’s always a spa day! The world-class spa offers 120 therapeutic treatments in 30 rooms as well as a fully equipped salon. The real highlight is the Aqua Solarium, a 12ft Hungarian mineral soaking pool with a cascading waterfall inspired by the region’s famous Bingham Falls!

Get back in motion at the Sports and Wellness Center, which features Cybex fitness equipment, spinning and Pilates studios, tennis courts and a racquetball / squash court! Schedule a class with an instructor or take a dip in the indoor and outdoor pools (with a bubbling hot tub).

With so much to do on the grounds, Stoweflake is the perfect location for an event. Gather your guests for a conference, wedding or family reunion – we have 25,000 square feet of meeting space in 17 guest rooms and an outdoor lot bordered by the Green Mountains. If you need more space than the resort rooms, opt for one of our 32 townhouses, each equipped with a full kitchen and private patio for sipping cocoa and stargazing.

Stoweflake’s location means off-property exits couldn’t be more convenient. Visit the Von Trapp family home (yes, the real Sound of Music clan, who settled in Stowe after leaving Germany!) Or the Alchemist brewery. Take a short drive into town, where 80 boutiques, country stores, and galleries – all glittering with Christmas lights – await you.

Stoweflake Mountain Resort & Spa is located at 1746 Mountain Road and includes:
● 117 rooms and suites
● 32 one, two and three bedroom townhouse rentals
● A 50,000 square foot spa and sports center with a waterfall and meditative garden
● Two tennis courts
● A racquetball and squash court
● A nine-hole, par 3 executive golf course
● Indoor and outdoor swimming pools with jacuzzi
● A 25,000 square foot conference center with 17 meeting rooms
● Restaurant-Pub Charlie B’s
● Fast Wi-Fi
● On-site parking


For over fifty years, the Baraw family have owned and operated the Stoweflake Mountain Resort and Spa in Stowe, Vermont. Initially a modest motel built in 1963, the Stoweflake Mountain Resort & Spa has grown into a world-class resort.

Under Chuck Baraw’s leadership, the Stoweflake has grown into one of Vermont’s premier destinations. Today, three generations of the Baraw family participate in the resort. And as part of the 40th anniversary celebration in 2003, the property opened the spa at Stoweflake, a facility that has made Stoweflake Mountain Resort & Spa a leading spa destination in the country and the largest and most popular spa. more inclusive of Vermont.

Chronology of Stoweflake Mountain Resort & Spa

1948 A native of Vermont, Stuart Baraw, Sr. and his wife, Beatrice, purchase three acres of pasture from Gale Farm on Mountain Road. Stu and Bea build a small chalet for ski weekends.

1950s The Baraw are building a series of additions to the chalet and adding bunk beds to make room for family, friends and fellow ski enthusiasts.

1963 The Baraws move permanently to Stowe and build a large two-story structure with additional rooms that Bea can rent. The new building has 20 bedrooms, a dining room and an apartment for Stu and Bea. The couple call the place “Stoweflake” and the inn opens!

1970 The Baraw buy the neighboring hotel, the Nordic Inn. Tennis courts, a chip and pitch course and a poolside cabana are added for summer vacationers’ enjoyment.

1980 the Stoweflake Townhouses, comprising two or three bedrooms, living area and kitchenette or full kitchens, dining areas, fireplace, terraces and living rooms are completed.

nineteen eighty one The Baraws combine the two inns into one complex. A new restaurant and pub, The rib room is finished. The station officially takes the name Stoweflake seaside resort.

1984 Stoweflake is being renovated and upgraded to include deluxe rooms.

1986 Stoweflake’s first annual hot air balloon festival is launched! Small in its infancy, the weekend event now draws thousands of visitors to Stowe every July. The fun, family-friendly festival features activities for the kids, a live band, and sunrise and sunset launches with two dozen expert pilots (including Chuck Baraw, Brother Stu, and son-in-law Eric Smith.) In 1986, Chuck is also named “Innkeeper of the Year” by the Vermont Lodging & Restaurant Association.

1989 The rib room is renovated and becomes by Winfield, an elegant restaurant named after Stuart Winfield Baraw, Sr. The more casual pub is renowned Charlie B’s Pub and Wine Bar, after Charles Henry Baraw.

1990 1800 square feet Atrium the reception opens with the Beatrice Room, an executive meeting room. The main entrance, lobby, offices and grounds are modernized. Opening of a professional golf practice.

1992 The Baraw family mourn the loss of co-founder Stu Baraw, Sr.

1993 Sheri Baraw, the granddaughter of Stu and Beatrice, is appointed operations manager. She was then promoted to Chief Executive Officer in 1997.

1998 The new east wing, which replaces the original Stoweflake building, is dedicated to the founders, Stuart and Beatrice Baraw. The wing features 40 luxury guest rooms and suites, a 4,500 square foot conference / ballroom, and spa, sports and wellness center. The station is renamed Snowflake Mountain Resort and spa.

2000 New Meadows luxury townhouses are completed. The one, two or three bedroom units offer over 2,200 square feet of living space, a fully equipped kitchen, living room with fireplace, dining room, laundry room and private terraces.

2001 The Baraw family mourn the loss of the co-founder, Beatrice Baraw. That same year, Beatrice and Stu’s grandson Scot Baraw, who joined Stoweflake in 1995, was promoted to sales manager.

2003 The 50,000 square feet Spa in Stoweflake opens to the public. Facilities include private male / female sanctuary lounges, an aquatic solarium with Bingham hydrotherapy waterfall, a Hungarian mineral soaking pool, 30 treatment rooms and 41 new deluxe rooms!

2004 The spa at the Stoweflake Educational Center of the Healing Arts is launched as a way to educate therapists on distinctive and unique spa treatments. Sheri Baraw, Managing Director, is also named Vice President of Stoweflake. Scot Baraw is promoted to Vice President of Sales.

2005 An executive par three golf course opens onto the property. This route winds through our meadows next to the spa and townhouses.

2007 Conference center in Stoweflake celebrates 10th anniversary of reception Successful meetings Pinnacle Magazine Award making the Conference Center the most award-winning venue of its kind in New England! The conference center celebrates with the opening of a satellite office in Boston.

2007 Chuck Baraw was named “Vermont Travel of the Year 2007” for his dedication to developing tourism in Vermont over the past 30 years.

2008 The Vermont Hospitality Council / VT Chamber presents Sheri Baraw Smith with the 28th Annual Borden Avery Innkeeper of the Year Awards. Sheri represents 16 years of service to the hospitality industry and the Vermont community at large, promoting beneficial legislation and participating in industry issues state and nationwide.

2010 Scot Baraw receives the Helms Briscoe Independent Hotel Sales Person of the Year award for his dedication to the meeting and conference industry.

2013 Stoweflake celebrates its 50th anniversary as a family resort! Vermont Hospitality has certainly grown over the past 50 years; however the family charm is certainly still there. The highlight of the celebrations included a 1963 themed party and 50% off-theme specials. Simultaneously, Stu and Marion celebrated their 50 golden years of marriage and Chuck Baraw Jr. rang 50!

Three generations
Chuck Baraw, President
Sheri Baraw Smith, Vice President and General Manager (daughter of Chuck)
Amy Dwyre-Baraw, Stoweflake Wedding Sales and Interior Designer (wife of Chuck)
Scot Baraw, VP of Sales (son of Stu Jr.)
Stu Jr. and Marion Baraw own Mountain Associates real estate agents located on the Stoweflake property

Source: stoweflake.com. 12/30/2021