The COVID-19 outbreak has had a profound impact on the hospitality industry. Occupancy rates have plummeted and many hotels have temporarily closed.
As things gradually return to normal, hoteliers must find ways to reassert their online presence and attract guests to their properties. Here are some tips for business owners to amplify their hotel chains online after the hit of Covid 19.
Your business website is one of the most critical tools in your arsenal when marketing your hotel chain. A website ensures that potential clients can find you online and learn more about your properties. Additionally, a website builds credibility for your business and can help you rank higher in search engine results.
To make sure your website is up to snuff, start by providing that all of your content is accurate and up-to-date. If you have outdated information or inaccurate descriptions, potential customers will quickly become frustrated and may move on to another property.
Take the time to spruce up your website design. A fresh, modern look will help you stand out from the competition and show potential customers that you’re up to date. Most importantly, optimize your website for mobile devices. With more and more people using their smartphones and tablets to browse the internet, responsive websites can be viewed better on a smaller screen.
Fortunately, you don’t need to be an expert to create a small business websiteand with the availability of intuitive website building tools like Wix, getting an online presence is now less difficult.
Social media is a powerful tool to help you reach a wider audience and connect with potential customers. Posting engaging content regularly can help you build an audience of loyal fans who care about your hotel chain.
When creating social media posts, prioritize quality over quantity. It’s better to post a few well-written, informative, or entertaining posts each week than to bombard your followers with multiple low-quality posts every day. Also, be sure to use appealing visuals whenever possible. Posts with photos or videos tend to perform much better than those without.
An app can be a great asset to any business, but it’s even more beneficial for hotel chains. A well-designed app can help you connect with guests, promote hotel rooms and amenities, and build customer loyalty.
When building an app for your hotel chain, be sure to make it user-friendly and packed with useful features. Potential customers should be able to intuitively navigate the app and find the information they are looking for. Additionally, your app should offer features that will enhance the customer experience, such as the ability to book rooms or view restaurant menus.
A blog is a great way to share exciting content with potential guests and boost your hotel’s online presence. When creating blog posts, focus on topics that will interest your target audience. For example, you can write about travel tips, local attractions, or the history of your hotel chain.
In addition to presenting informative and engaging content, make sure your blog is well-designed and easy to navigate. Potential customers must be able to quickly find the information they are looking for. Additionally, visuals such as photos and videos can help make your blog posts more engaging.
YouTube is a robust platform that can help you reach a wider audience and connect with potential guests. Posting engaging videos regularly can help you build a following of loyal fans who care about your hotel chain.
When creating YouTube videos, prioritize quality over quantity. It’s better to post a few well-scripted, informative, or entertaining videos each week than to bombard your subscribers with multiple low-quality videos each day. Also, be sure to use appealing visuals whenever possible. Videos with high quality images and graphics tend to perform much better than those without. Here are some ideas for the types of videos you can post to YouTube:
- Virtual tours of your hotel rooms, common areas and local attractions
- Videos about upcoming events or promotions
- Interviews with your hotel staff
- Explainer videos about travel tips or local attractions
Influencer Marketing is a powerful tool to help you reach a wider audience and connect with potential customers. Working with highly-followed influencers on social media can help you promote your hotel chain and connect with potential customers.
When choosing influencers to work with, select those that align with your brand and have a relevant audience. For example, if you were targeting families, you would want to work with an influencer that has a large number of relatives. Also, be sure to negotiate the terms of your partnership beforehand to avoid any misunderstandings down the road.
There are many ways to amplify your hotel chain’s online presence. Yet, by following the tips in this article, you can reach a wider audience, grow your brand, and build customer loyalty.