Tiredness. Stress. Assaulted. Depressed. The lingering effects of Covid-19 have made us all feel the pinch – whether financially, emotionally … or both.
For those hardest hit, the consequences have been devastating – especially in the hospitality industry, where the combination of forced shutdowns, staffing and supply chain issues created a ‘perfect storm’. While some have adapted and survived, other businesses, from hotels to bars, cafes and restaurants, are hanging by a thread.
And this is where you can step in. Here is how you can help.
September 18, 2021 marks National Hospitality Day. The UK-wide initiative (a combined project between charities Hospitality Action, The Drinks Trust, Springboard and Licensed Trade Charity) urges customers to leave no business behind this fall.
As we return to some semblance of normalcy, let’s not forget the fantastic local hotel that looked after us during our stay this summer … or the family pub that welcomed us, our brood and the family dog for drinks and Sunday lunch when restrictions lifted. Our continued patronage through the fall (and beyond) is vital for each of these destinations. So will our understanding and patience as they sail through the next few months.
National Hospitality Day is also a time for businesses to proudly shout out what they do – create activity and excitement throughout the day, encourage guests to donate to these four. Key industry charities that have made a real difference in hospitality over the past 18 months.
Why was the National Hospitality Day created?
Organizers say: “The pandemic has hit the hospitality industry and the vendors that support it like a hammer blow. Restaurants, pubs, bars, hotels and venues have all faced an existential threat in the past year, as have the farmers, brewers, manufacturers and distributors who supply them.
“Despite this, operators and their suppliers have shown enormous resilience. They have worked tirelessly to feed workers on the front lines in the fight against Covid. They fed hospital patients, nursing home residents and schoolchildren. The hospitality industry can be a difficult industry to work in. Many factors – long hours, low pay, the adrenaline rush of service – can all contribute to increased stress levels. And hospitality workers are of course subject to all the challenges – physical, mental, financial – that affect the human condition. ”
National Hospitality Day was designed to provide a showcase for these businesses, create additional footfall and engagement, and highlight the huge role the industry plays in our lives.
Chef Tom Kerridge says, “All of our greatest moments are in hospitality settings, from first dates to weddings, from baby showers to awakenings, this is where the moments that make life worthwhile take place. to be lived. That morning, chat with your friendly barista, a cheeky after-work pint with friends, a Saturday morning in a hotel pool, or a Sunday roast with family… we all took these experiences for granted.
“National Hospitality Day is an opportunity for your customers to say ‘welcome, we missed you – and thank you for all you’ve done’ to their favorite places. Restaurants, pubs and hotels across the countries will go out of their way to give customers a great day on September 18 – are you up to it? ”
How is your day ?
If you are reading this as a guest … pick up the phone and reserve a table or room at your favorite location for September 18th. Tell your friends and colleagues to do the same. Create a chain of action. Above all, don’t stop booking. Start thinking about all those cozy pubs with their mouthwatering log fires, real beers, and pies. These cozy hotel beds, to be savored after a long and invigorating coastal walk. Don’t let your love for hospitality end with summer.
If you can’t make it, you can donate to one of the charities involved here.
If you’re a business, National Hospitality Day has a plethora of promotional materials to help you start promoting September 18 – from banners and coasters to that essential QR code, allowing guests to donate. what they can.
The organizers suggest bringing dancing or live music to your venue. Maybe family activities. A pub quiz. A Q&A with a local celebrity. Could your chef come up with a special and unique NHD dish?
For over 180 years, Hospitality Action has been there for chefs, waiters, housekeepers, managers, receptionists, porters – anyone working in the sector. It is very often a first port of call for these people when times get tough, supporting them with everything from physical illness and mental health issues to financial hardships and substance abuse. In 2020, the charity spent £ 1.36million and awarded 4,698 grants, a 106% increase in the number of households supported. It has evolved its employee assistance program, providing advice and guidance, reaching an incredible 150,000 people in 2020. And received over 6,000 calls through its helpline (up from 500 in 2019) .
Additionally, during the lockdown, Hospitality Action placed more emphasis on its Golden Friends program, to help keep loneliness and isolation at bay for industry retirees.
Before the Covid-19 epidemic, the hotel industry (especially in rural areas) struggled to meet its staffing needs. Today, the lack of staff has become an even more serious problem. Even renowned restaurateurs like Raymond Blanc are worried about how they will serve their customers in the future. And the Springboard charity is going to be intrinsic to the rebuilding of this sector. Springboard promotes the industry (alongside recreation and tourism) as a great place to work, through award-winning programs at educational institutions. The association encourages young people to embark on a career by giving them the knowledge, skills and advice they need, and provides tailor-made support and follow-up to ensure that a job in all three fields is sustainable.
Certified Commercial Charity (LTC)
LTC is a lifeline for those working in the hospitality industry, offering many convenient services and points of contact that can have a real impact.
These include counseling and emotional support with qualified counselors, financial grants for everything from utility bills to decorating costs and disability aids, short-term hardship payments, breaks for caregivers. , scholarships and telephone friendships.
Formerly known (until March 2020) as The Benevolent, The Drinks Trust has supported those who have worked in the beverage industry since 1886, providing holistic advice and care that enables people to thrive and be successful in their profession.
Services range from a 24/7 wellness and support hotline to speech and sleep therapy and a partnership with The Burnt Chef, with access to 30 CBT (Therapy cognitive-behavioral), mediation, legal advice, life and career coaching, financial advice and more.